Group Chief Human Resources Officer
1966, Swiss and German citizen
Dipl.-Ing Civil Engineering Technical University Nürnberg; MBA, Institut Supérieur de Gestion; Master Coach & Consulting for Change, HEC & INSEAD
Alexander Brochier is CHRO of Swiss Automotive Group since January 2026. Before joining the Group, he held senior HR leadership roles at Cleverbridge, Axxiome, Kuoni Travel Holding and IMG, where he led international HR functions and large-scale transformation initiatives.