Exclusive Brands.

Built on Expertise. Defined by Quality.

Exclusive brands are private labels and an integral part of Swiss Automotive Group's product portfolio. Developed on the basis of decades of automotive aftermarket expertise, they reflect our understanding of market requirements and customer expectations across Europe.

Our brands are designed to offer high-quality alternatives to original equipment across a wide range of product categories. They combine dependable performance with competitive prices. Product development and sourcing follow consistent standards and quality control aligned with European aftermarket requirements. The result is reliability and performance that meet the expectations of professional users and consumers alike.

By combining quality, availability and value, our exclusive brands provide customers with a trusted alternative across key product categories.

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Exclusive Brands.

Our Brands.

QWP

QWP offers a reliable range of automotive spare parts designed for everyday workshop use, covering key systems such as braking, suspension and engine components.

The brand stands for consistent product quality combined with competitive prices, meeting the requirements of professional workshops across European markets.

QWP

ATEC

Designed to meet high standards across different vehicle types, ATEC offers a comprehensive range of spare and wear parts for passenger cars for both professional mechanics and consumers. 

With a focus on OE-compliant standards, the brand combines reliable performance with competitive prices.

ATEC

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