Strategic Priorities - About us - Swiss Automotive Group AG

Driving Progress towards our long-term Vision.

Vision 2030
Lead the independent aftermarket in select European countries with a Swiss-quality, customer-focused, omnichannel and digitally enabled offering.

Mission
Provide expertise and spare parts to maximise the lifespan of vehicles.

The automotive aftermarket continues to evolve, shaped by changing vehicle lifecycles, technological developments and shifting customer expectations. A growing parc of vehicles and increasing cost awareness drive demand for repair and maintenance solutions, reinforcing the importance of reliability, availability and service quality.

Guided by our mission to maximise the lifespan of vehicles and our vision to lead the independent aftermarket in selected European markets, Swiss Automotive Group follows a clear strategic framework towards 2030.

Our strategic priorities focus on strengthening core markets, driving profitable growth and continuously improving operational excellence across all activities.

Fortify Core Markets

Strengthening our core markets in Switzerland, Spain and Serbia remains a key focus. This includes consolidating market positions, enhancing operational performance and continuously improving the customer experience.

Integrated Growth in Romania

We are building a fully integrated organisation in Romania, combining scale, operational efficiency and strong market positioning to establish a leading spare parts distribution platform.

Turnaround

Targeted turnaround initiatives and clear accountability ensure that underperforming units are repositioned to contribute sustainably to overall Group performance.

Increase Cross Profit Quality

A strong focus on pricing discipline, commercial excellence and value-oriented sales supports sustainable and profitable growth across the Group.

Increase Productivity and Asset Utilisation

Efficiency across the value chain is continuously improved through disciplined management of assets, processes and working capital.

Develop B2C in Select Markets

Targeted expansion of B2C activities strengthens market access and customer relationships in selected markets.

Adjust Portfolio through Selective M&A

The portfolio is actively managed through selective acquisitions and divestments, ensuring strategic focus and long-term value creation.

Strengthen Leadership and Performance Culture

A strong leadership culture, built on accountability, development and engagement, supports execution and long-term success.

Together, these strategic priorities provide a clear direction for Swiss Automotive Group, strengthening our position as a reliable partner in the automotive aftermarket and supporting sustainable growth across all markets

Strategic Priorities.

Driving Progress towards our long-term Vision.